FEKRA (hereinafter: the “Company,” “we,” or “us”) respects the privacy of users of the Fekra.co.il website and operates in accordance with the Israeli Protection of Privacy Law, 5741–1981, the Protection of Privacy Regulations (Data Security), and the principles of the European Union’s General Data Protection Regulation (GDPR), where applicable.

This Privacy Policy explains how personal information is collected, stored, used, and processed through the website.

 

Types of Information We Collect

When using the website, we may collect the following personal information:

Information provided by the user:

• Full name

• Email address

• Telephone number

• Company name

• Job title / position within the company

• Free-text content submitted as part of an inquiry or request for services

 

Technical and Automatically Collected Information:

• IP address

• Browsing and website usage data

• Device and browser type

• Statistical data collected through analytics tools

 

Purposes of Collecting and Processing Information

The information collected may be used for the following purposes:

• Responding to users who have requested information or services

• Providing advertising, marketing, and business consulting services

• Managing and optimizing leads for clients and CRM systems

• Direct communication, including automated WhatsApp communications

• Improving our services and website

• Marketing activities directed solely at existing clients under active agreements

• Analysis of statistical and advertising data

The Company does not conduct remarketing or advertising activities based on the data of website visitors who are not active clients.

 

Systems and Technologies We Use

The website uses, among other things:

• Meta Pixel and Meta Lead Forms

• CRM systems for lead management

• Google Sheets

• Automated WhatsApp integration systems

These systems may store information on servers located outside Israel, subject to generally accepted data security standards.

 

Data Storage

Personal information may be stored in:

• External CRM systems

• Meta and Google platforms

• Company computers and systems

• Secure cloud-based systems

All information is stored in accordance with applicable service agreements and reasonable security standards.

 

Legal Basis for Processing

Personal information may be processed on the basis of:

• The user’s consent

• A request initiated by the user to receive services

• A business or contractual relationship

• The Company’s legitimate interests

• Compliance with applicable legal requirements

 

Sharing Information with Third Parties

Personal information may be shared with service providers that provide:

• Hosting and cloud services

• CRM and email/messaging systems

• Digital advertising services

• Technology and operational services

The Company does not sell personal information to third parties.

 

Data Security

The Company implements reasonable security measures, including:

• Restricting access to personal information

• Use of secure systems

• Access and permissions management

• Appropriate technological and organizational safeguards

 

Data Retention

Personal information is retained only for as long as necessary to fulfill the purposes for which it was collected or as required by applicable law.

User Rights

Users may have the right to:

• Access personal information held about them

• Request correction or updating of their information

• Request deletion of their information

• Object to receiving marketing communications

• Request restrictions on the processing of their information

Requests regarding personal information may be sent to: info@fekra.co.il

 

Cookies and Tracking Technologies

The website uses analytics and advertising tools that may use cookies for statistical and marketing purposes.

Users may block or manage cookies through their browser settings.

 

Changes to This Privacy Policy

The Company may update this Privacy Policy from time to time. Any changes will be published on the website.

 

Contact Us

For questions or requests regarding privacy and personal information, please contact us at: info@fekra.co.il

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